Public Relations & Marketing - Crozer-Keystone Health System - PA

Public Relations & Marketing

The Public Relations and Marketing Department at Crozer-Keystone Health System is the official communications link to the news media.

Please contact Public Relations and Marketing for assistance with interviews of hospital staff, physicians or patients. A staff member from the Public Relations Department must accompany all reporters and photographers while on hospital property.

Public Relations Contacts

Vice President, Public Relations & Marketing

Grant Gegwich

Phone: 610-447-6316
Fax: 610-447-2015
Cell: 610-909-3937
E-Mail: grant.gegwich@crozer.org

Mailing Address:
c/o Crozer-Chester Medical Center
Att'n.: One South
One Medical Center Boulevard
Upland, PA 19013

PR Contacts by Location

Crozer-Chester Medical Center

Kate Stier

Delaware County Memorial Hospital

Mary Wascavage

Springfield Hospital

Kate Stier

Taylor Hospital

Mary Wascavage

Community Hospital

Kate Stier

Healthplex® Sports Club

Kate Stier

Pioneer Urgent Care

Kate Stier

Crozer Brinton Lake

Aubrey Proud

Crozer-Keystone at Broomall

Aubrey Proud

Media Medical Plaza

Aubrey Proud

PR Contacts by Service Line

Crozer-Keystone Health System has many specialists who can address a wide range of medical issues and health concerns.

Bariatric Surgery

Kate Stier

Breast Cancer and Breast Health

Mary Wascavage

Burn Wounds and Soft Tissue Diseases

Kate Stier

Cancer Care

Aubrey Proud

Cardiology

Mary Wascavage

Community Health

Aubrey Proud

Concussions

Mary Wascavage

Diabetes

Kate Stier

Emergency Medicine and Trauma

Kate Stier

Fertility and Reproductive Endocrinology

Mary Wascavage

Gastroenterology

Mary Wascavage

Gynecology

Mary Wascavage

Home Health and Hospice

Mary Wascavage

Infectious Disease

Kate Stier

Kidney Disease and Transplant

Kate Stier

Lung and Respiratory Care

Mary Wascavage

Maternity (Obstetrics)

Mary Wascavage

Medical Imaging (Radiology)

Kate Stier

Neurology and Neurosurgery

Kate Stier

Orthopedics

Mary Wascavage

Outpatient Care

Aubrey Proud

Pain Management

Kate Stier

Pathology

Kate Stier

Pediatrics

Kate Stier

Physical Therapy and Rehab

Mary Wascavage

Primary Care (Family and Internal Medicine)

Kate Stier

Psychiatry and Behavioral Health

Kate Stier

Senior Care and Geriatrics

Mary Wascavage

Sleep

Mary Wascavage

Sports Medicine

Mary Wascavage

Urgent Care

Aubrey Proud

Vascular Care

Kate Stier

Women's Health

Mary Wascavage

For inquiries related to any other service lines, please contact Grant Gegwich.

HIPAA and the Media

The 2003 Health Insurance Portability and Accountability Act (HIPAA) legislation made drastic changes in the way patient information is communicated to the media. Because of this legislation, the media is required to have the full and accurate name of the patient in order to receive a condition.

Advance notice is also required for all on-site interviews so that a member of the Public Relations Department can arrange interviews with specialists, or obtain appropriate patient permission if necessary.

In compliance with federal patient privacy standards for all hospital patients and their families, a staff member from the Public Relations Department must accompany all reporters and photographers while on hospital property.

Definition of Patient Conditions

The Public Relations staff is only permitted to release the patient’s one-word condition. Below are the American Hospital Association approved conditions:

  • Undetermined: Patient is awaiting assessment.
  • Good: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
  • Fair: Vital signs are stable and within normal limits. Patient is conscious but may be uncomfortable. Indicators are favorable.
  • Serious: Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable.
  • Critical: Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.

Every patient has the right to “opt out” of the hospital’s patient directory. If this is chosen, the patient has expressed that he or she does not want information released – including confirmation of his or her presence in the facility.

Public Relations & Marketing Contacts

Grant Gegwich
Vice President, Public Relations and Marketing
Phone: 610-447-6316

Kate Stier
Director, Public Relations and Marketing
Phone: 610-447-6314

Mary Wascavage
Director, Public Relations and Marketing
Phone: 610-284-8619

Aubrey Proud
Manager, Corporate Communications
Phone: 610-447-6171

Andrew Bastin
Manager, Digital Marketing
Phone: 610-447-6389

Physician Liaisons
Crozer-Keystone’s physician liaisons provide information about our services and providers to referring physicians throughout the community.